Technology innovations in IoT are here to stay. Connected devices throughout industries enable disruptive business models that deliver value throughout the product life cycle. The term ‘customer experience’ will take on completely new meaning, since it is crucial to create customer stickiness and learn as much as possible from users in order to continuously deliver the highest possible value over time.
As device connectivity is coming to people’s homes, cars, elevators, healthcare products and other sensitive parts of our lives, it is clear that ensuring customer security and privacy is a must. In order to gain customer trust and loyalty, investing in transparency and security is a winning strategy and enables significant differentiation when compared to competitors.