1.3.2017

The transparent Internet user – how do you gain his trust?

By Anna Rossi (en)

Many times have we heard that data is the new oil. If you know how to use it right, it will offer you endless opportunities. Online customer data is no different. If you possess large amounts of data about Internet users and the right customer group profiles, you have every possibility to make people interested in your products and services.


 

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31.1.2017

Fancy a chocolate bar?

By Joonatan Henriksson (en)

Problem of the repeat customer

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23.1.2017

Dream of online shopping without registration and login

By Mikko Nurmi

Many digital service developers have a dream. It is a dream where no customer is bothered with registration or logging in. It is a dream where a customer can switch between channels and get always the perfect personalized experience, without ever sharing anything about him or herself.

I want to challenge this dream. I challenge and promise right from the start that the customer experience doesn’t need to be a nightmare regardless that we get to know the customer with registration and login.
 

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9.11.2016

When user management gets in the way of spending

By Mikko Nurmi

Cart abandonment has been exhaustively studied. Several studies conducted over the last ten years shows that the average cart abandonment rate is as high as 69 percent. To see how many euros never leave your customers' pocket, multiply this number with the average value of your cart.

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1.7.2016

Your customer experience needs easy authentication

By Joonatan Henriksson
I just activated the Google app authentication on my Google account. First attempt on login failed which was a bit annoying, but second one was already successful (even Google might not get things right the first time it seems ;-). 
 
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1.7.2016

Asiakaskokemuksesi vaatii helpon käyttäjätunnistuksen

By Joonatan Henriksson

Aktivoin juuri Google tiliini mobiilisovellustunnistamisen. Ensimmäinen kirjautumisyritys harmikseni epäonnistui, mutta toinen yritys oli onnistunut (Googlekaan ei nähtävästi saa kaikkea kerralla oikein ;-).

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20.6.2016

My wallet was stolen and along went my ID card

By Joonatan Henriksson
This is how many identity theft begins in the physical world. Amount of stolen and lost wallets is luckily relatively small in Finland. Another, bigger and constantly growing problem is in the digital world where hundreds of thousands or millions of identities are leaked into the public as result of a security breach. 
 
So even if you have kept your wallet safe and shredded all documents containing your private information and social security number at home, there is a growing chance that identity theft might occur to you as well. 
 
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20.6.2016

Lompakkoni varastettiin ja sen mukana meni myös henkilökorttini

By Joonatan Henriksson

Näin alkaa moni identiteettivarkaus fyysisessä maailmassa. Varastettujen ja kadonneiden lompakoiden määrä Suomessa on onneksi suhteellisen pieni. Toinen, jatkuvasti isompi ongelma on digitaalisen maailman varkaudet, joissa satoja tuhansia henkilötietoja vuotaa julkisuuteen tietomurtojen seurauksena.

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2.7.2015

Identity, the double-edged sword in conversion

By Mikko Nurmi

I claim that a customer's digital identity is a double-edged sword for a vendor in the digital age.

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3.6.2015

A checklist for successful identity management

By Mikko Nurmi

Identity and access management is mostly about processes However, when looking at the results of a project, the most visible part is often the identity management system.

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