SANOMA - Accelerating business digitalization in the media industry

Accelerating business digitalization
Joonatan Henriksson

Joonatan Henriksson

Head of Digital Business

Sanoma is a front-running media and learning company that impacts the lives of millions every day. It provides consumers with engaging content, offers unique marketing solutions to business partners and enables teachers to excel at developing the talents of children. Sanoma is a global corporation operating in Finland, the Netherlands, Belgium, Poland and Sweden, and employed more than 5,000 professionals as of 2016.

The challenge

The Sanoma Group aims to be a trusted and responsible operator in the media industry; it emphasizes solid information security and data protection practices across all group functions. The group's business is undergoing a major transition, and the goal is to build group-wide information security solutions which, unlike traditional solutions, will not slow down the business, but instead serve and support it even through the change.

Digitalization is an unstoppable force, penetrating all sectors and revolutionizing business environments across the board. It drives social development just like the industrial revolution did. Digitalization has especially affected the media industry, where shrinking revenues from print media are forcing even the most traditional operators to rethink their strategy.

Sanoma has two options: to fight at the forefront or be left behind. New industry operators and rapidly developing technological opportunities, such as virtual reality, will completely reshape the playing field. To be able to survive and stay on the winning team, media companies must constantly, and at an increasing rate, introduce new digital services to the marketplace.

Simultaneously, as society is becoming increasingly digital and new business opportunities manifest themselves, so do the information security risks involved. The traditional information security, which relies on antivirus software and firewalls, is no longer sufficient for controlling the ever-increasing cyber risks.


Our Solution

Nixu provides Sanoma with a comprehensive selection of cybersecurity services for protecting their business and allowing them to implement new digital services and ensure their availability safely, despite the cyber threats.  Nixu supports Sanoma with its Security Engineering team and allows Sanoma to utilize the team’s technical capabilities in incorporating cybersecurity and data protection in conjunction with service development. Other services include Nixu’s vulnerability management and the Threat Intelligence service, providing proactive protection against cyberattacks.

Customer Benefit

Through the holistic cybersecurity partnership with Nixu, Sanoma has gained high-quality protection of its digital business and has been able to implement new digital services and ensure their availability safely, despite the cyber threats.

"As a major media industry operator, Sanoma has stood at the forefront and capitalized on the opportunities provided by digitization, while seeing how critical information security and cyber threats are for reputation management, smooth business operations as well as for enabling growth. Nixu’s agility and expertise in different areas of information security are a perfect answer to the requirements of Sanoma’s fast-paced development", says Kai Taka-Aho, the chief technology officer of Sanoma.

This customer case was originally published as a press release on September 28, 2016.

More information

  • Joonatan Henriksson

    Joonatan Henriksson

    Head of Digital Business

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